SmartTO Client Impact Stories highlight how Ontario-based innovators are advancing smart mobility and related sectors with support from SmartTO, the Ontario Vehicle Innovation Network (OVIN) ecosystem, as well as our valued partners at Centennial College and YSpace. Each story showcases the venture’s journey, key challenges, measurable progress, including Technology Readiness Level (TRL) growth and the role SmartTO and its partners played in accelerating their path to commercialization.
About Quantuity Analytics
Trucking is the backbone of Canada’s supply chain, but inefficiencies in inspections, routing, and fleet management cost the industry millions each year in fuel, time, and maintenance. Mark Donaldson founded Quantuity Analytics to change that with Sentinel, an edge AI smart‑sensor platform that automates routine truck inspections and continuously monitors vehicle health. By capturing real‑time operational data and connecting it to predictive analytics, Sentinel empowers fleet operators to spot issues earlier, maintain safety compliance, and run operational “what‑if” scenarios before making costly changes. The result: reduced downtime, lower emissions, and more reliable deliveries.
SmartTO Programs Engaged
Smart Mobility Tech Accelerator (SMTA)
Venture Mobility Catalyst
Applied Technical Project (ATP)
The Challenge
When Quantuity joined SmartTO, Mark had developed a promising edge AI smart‑sensor platform and validated it in lab conditions (TRL 4). But the technology had yet to be tested in real-world trucking environments, and Mark faced the challenge of articulating his solution’s value to decision‑makers in logistics and municipal fleets. Without strong industry connections, securing that critical first pilot was an uphill climb.
SmartTO Support
When Mark joined the Smart Mobility Tech Accelerator Program (SMTA) in partnership with YSpace, he had a strong technical foundation but needed support in refining Quantuity’s value proposition, business model, and go-to-market strategy. Through the program, he received tailored mentorship, business coaching, and critical connections across Ontario’s mobility ecosystem.
To advance the technology itself, Quantuity also leveraged SmartTO’s Applied Technical Project (ATP) program, working directly with researchers and technical experts at Centennial College. This applied research support was key to moving Sentinel from a lab-validated concept (TRL 4) toward a market-ready solution positioned for pilot deployment (TRL 7).
Together, the dual support of SMTA for commercialization and the ATP for technical acceleration provided the ecosystem boost Quantuity needed to move forward with confidence.
“What stood out the most was how SmartTO listened and acted. They really heard the challenges I was facing and aligned their support with exactly what I needed. It wasn’t just talk, it was action. That made a huge difference for me.”
Mark Donaldson, Founder & CEO, Quantuity Analytics
Key Support Areas
Business Growth & Mentorship
Strengthened Quantuity’s market positioning by refining its product roadmap to show clear value for trucking and logistics operations, preparing for first‑pilot readiness. Enhanced pitch delivery and business case to resonate with fleet managers, municipalities, and industry partners.
Technical Validation
Validated the Sentinel smart sensors’ fit on commercial trucks and confirmed reliable wireless connectivity to mobile devices, working with Centennial College’s School of Transportation. The photo above shows the patent-pending Sentinel wireless edge AI smart sensor, designed for automated measurement of heavy vehicle air brake push rod stroke length.
App Development
Provided a SmartTO funded team to design and build the Sentinel Android app, enabling live demonstrations of wireless sensor connectivity and accelerating commercialization.
Stakeholder Engagement
Opened doors to municipalities, fleet operators, and associations to explore pilot and collaboration opportunities. Mark also tapped into Ontario’s wider innovation ecosystem, including partners such as VentureLab, Invest Windsor-Essex, and Centennial College. These connections expanded Quantuity’s reach to industry leaders like Hyundai and strengthened the pathway to securing real-world pilots.
Looking Ahead
Quantuity's next milestone is to secure its first operational pilot with a municipal fleet, logistics provider, or private-sector freight operator. The goal is to validate its AI-driven trucking analytics in a real-world environment, demonstrating measurable improvements in route efficiency, fuel savings, and delivery reliability. Mark is actively seeking partners who can provide access to fleet operations and real-world logistics data to collaborate on a proof-of-concept deployment.
If your organization operates or manages trucking or goods transport fleets and is interested in piloting innovative logistics optimization technology, connect with Mark to explore a partnership.