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W263, Seymour Schulich

The Graduate Program in Marketing is a professional master’s degree program designed to prepare graduates for professional careers in marketing.

The 12-month, 42-credit program will provide students with the critical analysis and decision-making skills required of marketers today. Students will learn state-of-the-art digital marketing and research tools and grow their literacy in analytics, social media, advertising and consumer behaviour. Graduates of the program will be qualified for meaningful positions in private, public, or non-profit organizations, and equipped with the skills to advance to leadership roles in the future.

The capstone of the program is a two-term integrative consulting project, designed to give students first-hand experience in developing and implementing marketing strategies for real-world organizations.

Admission to the Master of Marketing is open to recent graduates from non-business and business degree programs who did not pursue a Marketing specialization, and to business professionals who wish to add marketing to their skill set.

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Admission Requirements

Master of Marketing

  • Applicants should possess a four-year undergraduate degree from a recognized university with a minimum B+ average in the last two full years (or equivalent) of academic work. A candidate with a three-year degree may be considered for admission with a minimum of one year of work experience.
  • Strong internships and prior work experience are recommended but not mandatory.
  • Applicants are NOT required to take the Graduate Management Admission Test (GMAT) or the Graduate Record Examination (GRE).
  • Proof of English language proficiency if prior studies were not completed in English: Test of English as a Foreign Language (iBT): 100 with minimum component scores of 23 or International English Language Testing System: 7.0 overall with minimum component scores of 6.5. Strong applicants whose first language is not English and do not meet the above language requirements may be considered for admission with the condition of completion of the MBA/Specialized Master’s Preparation Program offered by the York University English Language Institute.
  • Completion of the online application including submission of essays, an up-to-date résumé and two references.

Degree Requirements

Master of Marketing

Students must successfully complete 42 credits of coursework comprised of:

  • 33 credits of core courses; and,
  • 9 credits of electives.

In addition to the curriculum requirements, the Graduate Program in Marketing is preceded by satisfactory completion of online course modules in Accounting, Finance and Statistics.

All other requirements are identical to those of Schulich’s other master’s programs.

The MMKG program can be completed on a full-time basis. Entry is fall term.

The Graduate Program in Marketing is a three-term program.