The Arctic Routes logo, designed by artist Brian Kowikchuk, brings together symbolic elements that reflect the project's focus on climate change, Indigenous knowledge, and Arctic resilience.
The permafrost-inspired pattern in the background represents an aerial perspective of Arctic navigation, suggesting shifting ice routes and the complex relationship between people and the changing environment.
At the center are two polar bear cubs, symbolizing the impact of climate change, viewed through a lens of nurturing, care, and intergenerational responsibility.
The overall shape of the logo resembles caribou antlers, a symbol of direction, guidance, and survival. This element reflects themes of predator and prey, traditional navigation, and the deep ecological knowledge held by Arctic communities.
Together, these elements express the core message of Arctic Routes: a commitment to understanding change, supporting safe mobility, and honoring the knowledge and strength of those who live in the North.