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Google Analytics at York

Switch to Google Analytics 4

As Google recently announced, they will be discontinuing Universal Analytics on July 1, 2023. Until this date, you can continue to use and collect new data in your Universal Analytics properties. After July 1, 2023, you’ll be able to access your previously processed data in your Universal Analytics property for six months.

We have provided instructions on how to smoothly transition your site’s analytics from Universal Analytics to Google Analytics 4, as well as how to back up your current analytics data for future reference.

View instructions | Learn more about GA4 

Have you recently inherited the job of monitoring your site's analytics? Has your boss asked for data about what's "really" going on with your website? Maybe you're curious about Google's Analytics tool, but just don't know where to start.

This site will orient you to Google Analytics and how to use it to your advantage. It covers the basics, including:

  • where to find specific types of information
  • how to organize your data
  • what information this tool will and won't track for you
  • how to accomplish basic tasks

New to Analytics? Start Here!

Need deeper access to Google Analytics 4?

Please connect with York U and explain your role at the institution, why you need access, your objective, and any additional context. Only those who have been trained on the platform or have expertise in the area will be granted access.

Did you know?

York has approximately 5 million publicly available pages on the domain!