First, you’ll need to pull together some keywords that roughly define what you’re trying to target. These initial keywords serve as a starting point for your research and help define your niche and the needs of your target demographic.
Think about your intent. If you’re promoting a product or business online, then you need to put yourself in the buyer’s shoes. What might they search for to try and solve the problem that your product is solving?
Brainstorm all the ways that people might search for your product, or how you would describe it in your own words. Remember, this is just a starting point; record your results in the form fields below.