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schulich school of business

Team Canada supporter and York marketing expert to follow CanMNT World Cup journey

Whether you call it soccer, football, le football, fútbol, futebol, fudbal, fußball, toba, nogomet or something else, it is the most global of sports, with FIFA having more member associations than the United Nations has member states. The largest and least affordable World Cup to date, FIFA World Cup 2026 is marred with its fair share of controversies. Still, for billions of people across the globe, it is the beautiful game and the world will be watching. 

How is sports marketing shaping up for Winter Games? York expert available for comment

As York University is also getting ready to cheer on alumna and former York Athletics track-and-field star Cynthia Appiah, who will start competing this Sunday at the 2026 Milano Cortina Winter Games in the Women’s Monobob for Team Canada, York marketing expert Vijay Setlur is available to speak on marketing at the Olympics, including opportunities for athletes in niche sports and how brand and marketing plans are shaping up as we enter the second weekend of the Games.

York University students, sport fans, find perfect fit as MLSE interns

For three York University undergraduate students and avid sport and entertainment fans, landing internships with Maple Leaf Sports & Entertainment (MLSE) is a highlight of their school and early career journey, and one they’re not likely to forget. Having an opportunity to connect with athletes and executives from major corporations elevated their internship experience.