York experts have got you covered for Paris Olympics

July. 26, 2024, TORONTO – While the Olympics are a show of international friendship and athletic excellence, they are also about politics and diplomacy, tourism, social change and spectacle, and sometimes even espionage. York experts are available to give comment to media on everything from nationalism in sport and why the economic pressures on athletes are getting even worse, to branding and tourism opportunities, the evolution of women’s basketball in Canada and how large sporting events intersect with sex tourism and displacement of low-income people, and more.  

Sport marketing expert available on FIFA World Cup 2022 live from Qatar

York University Marketing Instructor Vijay Setlur will be in Doha as an observer and soccer fan TORONTO, November 18, 2022 – Vijay Setlur, a marketing instructor specializing in sport marketing and tourism marketing at York University’s Schulich School of Business, is available to comment on various aspects of FIFA World Cup Qatar 2022 throughout the […]