A lead is a person who may or may not have interacted with York University but has the potential to become a future student. A lead is a contact that can become a prospective student, applicant or student at York University.

A lead is a type of contact that could refer to either a passive lead that the University acquired from an event or a partner, or an active lead that interacted with the University and indicated their interest.

Leads can come from different sources such as advertising, networking, or email campaigns.