Use the following guide to find the best reports for your year-end review:
What Keywords are visitors using to find our website?Acquisition > Search Engine Optimization > QueriesLanding Page
| Insight to Assess | Where to Find Report within Google Analytics | Secondary Dimension to Add |
| Which Pages are most / least popular? | Behavior > Site Content > All Pages | (optional) |
| Are social networks driving traffic to our website? | Acquisition > Social > Network Referrals | Landing Page |
| What Keywords are people using to find our pages?* | Acquisition > Campaigns > Organic Keywords | Page |
| What external (non-yorku.ca) websites are referring traffic to our website? | Acquisition > All Traffic > Referrals | Destination Page |
| What internal (yorku.ca) webpages are referring traffic to our website? | Behavior > Site Content > All Pages | Previous Page Path |
| What Search Terms are people using within the yorku.ca domain to find our pages? | Behavior > Site Search > Search Terms | Landing Page |
| What is the next page your visitors visit? | Behavior > Site Content > All Pages | Second Page ('Next Page Path' will just repeat the 'Page' listing) |
| Where are our Visitors located? | Audience > Geo > Location | Page |
| What Campaign Sources are most effective? | Acquisition > Campaigns > All Campaigns | (requires use of Google's URL Builder tool) |
| What Events are most used? | Behavior > Events > Top Events | (requires either the use of York's Responsive Template within WordPress, or Event Tracking set-up) |
Use Search (or Advanced Search) to narrow results to specific webpages.
* To find out how a specific Keyword ranks within Google's results, in the left navigation go to: Acquisition > Search Engine Optimization > Queries, then Search for your specific Keyword. In the third column, you will see the Average Position that that Keyword (Query) ranks as in visitor's search results.