York's Brand Stewardship Policy was developed to protect and uphold the image and reputation of the university by regulating the use of brand properties. For all website design, development, audit, and maintenance projects (see full list here) requiring external services from York's approved vendor list, University Brand and Marketing (UB&M) under the Communications & Public Affairs Division is the central resource to ensure institutional compliance. Read below to learn the process for each project category and role that UB&M will play. If you are unsure of where your project fits, please contact us for more information.
Process for Working with UB&M and Approved Vendors
- Designing New Modules - York has created a library of modules to assist in designing your website, keep brand consistency and user experience. However if there is a module (or updated design) outside of this library that Vendors, faculties, or units wish to create, it must be approved by UB&M first. Learn more about the process above.
- AODA Guidelines - All York public websites and web content posted after January 1, 2012, must conform with WCAG 2.0 Level AA other than than providing captions on live videos or addition descriptions for pre-recorded videos. Learn more about resources available to ensure compliance.
- Technical Resources - These resources will provide the Vendor with the institutional programs and requirements to build, analyze and optimize your website to ensure it is meeting the highest user functionality.
This process is not intended to limit any website development or undertaking but extends in so far as it is relevant and applicable to ensure that York University is properly represented within that relationship, in particular, when a brand property is used for promotion or identification.