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Tagging and Taxonomy

Rationale

As part of the web optimization process, there is a need to ensure that terms used in Search are consistent across all York-related digital properties, and follow a pre-determined set of rules. The pan university tagging and taxonomy strategy is as much about SEO as it is about UX and site functionality. This is a brand challenge and we need to put students (and/or first-time visitors) first in all that we do.

Tagging key webpages should be complete by April 30, 2022. Any new webpage or website created must include this within the project.

Goals

Help classify and codify the types of information we present to all our key stakeholders

To improve internal search experience Facilitate non-hierarchical discovery across the network of York campuses, faculties, and organizations through tags.

Creating discovery, interest and engagement though the process of linking concepts and needs of content created by different site managers.

Outcomes

Building taxonomic ranking system that site managers can use to tag page with a simple, but with a consistent formula. These tags focus on the audience perspective and what they would be searching vs internal jargon.

Improving internal (and external) search experience and results so users find the right content.

What is Taxonomy

Taxonomy in web design is a system used to classify objects; content, pages, contacts, and navigational structures. It's used to define relationships and similarities among the set of descriptive terms and labels. Taxonomy is a system ordering of the smallest non-divisible content elements that span our wide range of site content. Tags help classify that content from pages, news stories and event listings and highlights some of the consistent terms between content or what audiences are searching for.

Implementation on York websites


1

Following the tagging discovery questions below. Highlight the amount of tags relevant to each page on your website.


2

Use the tagging functionality available on pages, news and events and insert the previously identified tags from step 1.


3

Review tags on a regular basis to ensure they are accurate or need to be updated based on target audience search or newly identified keywords.

Instructions for adding tags to individual content types

  • From your admin dashboard, go to Page -> Edit page or Add new page
  • On the right side of your visual editor, find the tags box.
  • Type in the tags you want to add. Each different tag must be separated by a comma.
  • From your admin dashboard, go to Posts -> Edit post or Add new post
  • On the right side of your visual editor, find the tags box.
  • Type in the tags you want to add. Each different tag must be separated by a comma.
  • From your admin dashboard, go to Posts -> Edit event or Add new event
  • On the right side of your visual editor, find the tags box.
  • Type in the tags you want to add. Each different tag must be separated by a comma.

Tagging Discovery Questions

These questions were the outcome of testing taxonomy types on unique pages from across the York content ecosystem following hierarchal information and qualitative informal heuristic strategies. These tags are not a complete SEO strategy, and are instead one component of a completely optimized website. As well as adding tags website owners must ensure that the content on the page incorporates key words, is AODA compliant, has updated the Yoast information, and are serving the audience needs. For more information about SEO, visit this page.

Note - tags listed below are not a complete library and only a sample of some of the terms that can be used to define content. Where applicable, use the consistent terminology, otherwise as the target audience experts for your area, add additional tags as necessary.

What we know & wayfinding

These questions represent hierarchal information that helps define user navigation and are based on information already found on the page.

Answers the question: Who is responsible for the content?
Sample Tags: CONTENT OWNERS

  • YorkU
  • Division Of Students
  • York University Libraries
  • Registrar's Office
  • Future Students
  • Student Financial Services
  • Manage My Academic Record
  • York IT
  • Yfile
  • Faculty And Staff
  • Faculty of Education
  • Human Resources
  • YU Start
  • Student Information System
  • Media Relations
  • Faculty of Liberal Arts And Professional
  • Studies
  • Career Education And Development
  • Faculty of Graduate Studies
  • Glendon
  • York International
  • Department Of Biology
  • Transportation Services
  • Markham
  • Schulich
  • Research And Innovation

Answers the question: Where is the content most relevant?
Sample Tags: CAMPUS LOCATION

  • All Campuses
  • Keele Campus
  • Glendon Campus
  • Markham Campus

Answers the question: What group of users are we serving?
Sample Tags: CONTENT OWNERS

  • Everyone
  • Current Students
  • All Students
  • New Students
  • Employees
  • Education Students
  • Undergraduate Students
  • Graduate Students
  • International Students
  • Future Students
  • Mature Students

Answers the question: Why is this content important to the school?
Sample Tags: PRIMARY CONTENT

  • YorkU
  • Services
  • Visit
  • Registrar
  • Search
  • Programs Search
  • Fees And Aid
  • Getting Started
  • Degree Progress
  • Google Apps
  • Faculty
  • Course Search
  • HR Support
  • Discover
  • Important Dates
  • YU Start
  • Academic Calendar
  • Enrolment
  • Web Applications
  • Careers
  • Right The Future
  • News
  • GPA Calculator
  • Course Evaluations
  • Tuition
  • Order Transcripts
  • SHARP Salary Planning
  • Career Education
  • Faculty
  • Student Financial Profile
  • Writing Centre
  • Academic Advising
  • Course Outlines
  • Academic Petitions
  • School of Social Work
  • School of Administrative
  • Research Guide
  • Liberal Arts
  • Course Outlines

Answers the question: Which SDG is the content related to?

  • SDG 1: No Poverty
  • SDG 2: Zero Hunger
  • SDG 3: Good Health and Well-being
  • SDG 4: Quality Education
  • SDG 5: Gender Equality
  • SDG 6: Clean Water and Sanitation
  • SDG 7: Affordable and Clean Energy
  • SDG 8: Decent Work and Economic Growth
  • SDG 9: Industry, Innovation and Infrastructure
  • SDG 10: Reduced Inequality
  • SDG 11: Sustainable Cities and Communities
  • SDG 12: Responsible Consumption and Production
  • SDG 13: Climate Action
  • SDG 14: Life Below Water
  • SDG 15: Life on Land
  • SDG 16: Peace and Justice Strong Institutions
  • SDG 17: Partnerships to achieve the Goal

Answers the question: How is this content acted on?
Sample Tags: MAIN ACTION

  • Discover YorkU
  • Get Support
  • Find
  • Find Programs
  • Access Account
  • Track Degree
  • Access Mail
  • Find Resources
  • Find Courses
  • Get Started
  • Find Jobs
  • Stay Updated
  • Give Feedback
  • Get Support
  • Search
  • Find Staff
  • Contact
  • Get Started

User needs & heuristics

These questions represent qualitative informal heuristic strategies for the recall and synthesis of information based on the publisher’s goals.

Heuristics: Availability
Sample Tags: MOST IMPORTANT SUBJECT

  • York University
  • Student Services
  • Self-Service Tools
  • Library Services
  • Registrar's Office
  • Search
  • Course Options
  • Student Account
  • Statements
  • Undergraduate Admissions
  • Resources And Services
  • Study Options
  • Programs Fees
  • Sustainable Development
  • Goals
  • University Response
  • Graduate Programs
  • Transition Programs
  • Undergraduate Applications
  • Administration Applications
  • Visual Schedule Builder
  • Enrolment Guide
  • Admission Requirements
  • Job Opportunities
  • Academic Record
  • Course Evaluations
  • Tuition Fees
  • Online Transcripts
  • eReports
  • Future Careers
  • Visiting Students
  • Scholarships
  • Registration Guide
  • 2020 Dates

Heuristics: Representativeness
Sample Tags: USER CORE NEED

  • Learn More
  • Services
  • Registration
  • Find
  • Select Programs
  • Review
  • Join
  • Funding
  • Degree Requirements
  • Student Email
  • Staff Resources
  • Join Courses
  • Find Programs
  • Join Programs
  • Resources
  • Jobs At York
  • Campus Security
  • Course Quality
  • Account Login
  • Faculty
  • Research
  • Services
  • Help
  • Select Programs
  • Locations
  • Contact

Heuristics: Fast-And-Frugal Trees
Sample Tags: USERS CATEGORY PROBLEM

  • Choose YorkU
  • Help
  • Educational Support
  • Help
  • Discover
  • Educational Planning
  • Financial Planning
  • Admissions Support
  • Payment
  • Completed Degree Credits
  • Technical Support
  • Research Support
  • Faculty Support
  • HR Support
  • Enrolment Planning
  • IT Support
  • Employment
  • World Issues
  • Campus Safety
  • Provide Feedback
  • Career Planning
  • Academic Support
  • Contact

Heuristics: Recognition
Sample Tags: ALTERNATE NAMES

  • Choose YorkU
  • Help
  • Educational Support
  • Help
  • Discover
  • Educational Planning
  • Financial Planning
  • Admissions Support
  • Payment
  • Completed Degree Credits
  • Technical Support
  • Research Support
  • Faculty Support
  • HR Support
  • Enrolment Planning
  • IT Support
  • Employment
  • World Issues
  • Campus Safety
  • Provide Feedback
  • Career Planning
  • Academic Support
  • Contact

Global vs Local Tags

York properties leverage both global tags and local tags. Global tags are consistent and aligned across the entire York web ecosystem via the Tagging Discovery Questions and are focused on improving both search results and categorization, and are required on all major webpages. All information regarding these tags are highlighted on this page. Local tags are unique to a specific environment and follow specific purposes for categorization, and does not impact global search hierarchy.

Local Tagging structures: YFile Tagging Conventions


Training Video

Take a deep dive into tagging, taxonomy and SEO strategy. This training session held on Dec. 9th provided a detailed instruction to the community on the above principles, how they all intersect, how to implement on your York 2020 websites, and guidelines to improve general content creation for search.

SEO Best Practices

Tagging and Taxonomy