Skip to main content Skip to local navigation
Home » Technical Resources » Search Engine Optimization (SEO) Foundation

Search Engine Optimization (SEO) Foundation

Plain and simple, search engine optimization is the process of making improvements on and off your website in order to gain more exposure in search engine results, and more exposure in search engine results will ultimately lead to more visitors finding you for the right reasons and going to your website. 

Through phase 1 of the pan-university web optimization, we introduced a base approach to improving your SEO with content optimization. Search Engine Optimization is a key component of your digital marketing mix and the following material is designed to help you take your SEO to the next level.

need help york emblem

Need help?

Not finding what you are looking for, want to suggest improvements, request additional features, or need technical assistance? We are here to support you!