Plain and simple, search engine optimization is the process of making improvements on and off your website in order to gain more exposure in search engine results, and more exposure in search engine results will ultimately lead to more visitors finding you for the right reasons and going to your website.
Through phase 1 of the pan-university web optimization, we introduced a base approach to improving your SEO with content optimization. Search Engine Optimization is a key component of your digital marketing mix and the following material is designed to help you take your SEO to the next level.
Resources from LinkedIn Learning
Lesson 2: Setting SEO expectations.
Lesson 3: Why you need a keyword research plan.
Lesson 4: How to research keywords.
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