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Founder Fundamentals

Founder Fundamentals EP 5: Financial Planning & Strategy with Zahra Qureshi

This episode of Winter Founder Fundamentals session was about Financial Planning and Strategy with Zahra Qureshi. It explored one of the most underestimated parts of building a sustainable business: turning strategy into numbers early enough to avoid cash surprises and reactive decision-making. Zahra Qureshi, a CPA with 15 years of experience supporting small businesses, nonprofits, […]

Founder Fundamentals EP 4: Getting Your First 10 Customers with Agnes Lan

This Winter Founder Fundamentals session was about Getting Your First 10 Customers with Agnes Lan. It explored one of the most underestimated parts of early traction: learning how to sell before trying to scale. Agnes, framed early customer acquisition as a skills-building and clarity-building process, not a polished “funnel” exercise. With a background in engineering […]

Founder Fundamentals EP 3: Preparing Your Business for Tax Season with Saba Medghalchi

The third 2026 Winter Founder Fundamentals session was led by Saba Medghalchi, a tax and finance professional at YSpace who walked founders through one of the most stress-inducing parts of entrepreneurship: tax season. Rather than focusing on loopholes or aggressive optimization, Saba framed tax preparation as a clarity-building exercise. The session emphasized that most costly […]

Founder Fundamentals EP 2: Customer Discovery & Research with Judy Wong

The second 2026 Winter Founder Fundamentals session was led by Judy Wong, who guided founders through one of the most overlooked drivers of growth: customer discovery. Rather than treating research as a one-time task, Judy positioned discovery as an ongoing practice that helps founders reduce uncertainty, sharpen their positioning, and build offerings grounded in real […]

Founder Fundamentals EP 1: Developing a Business Plan with Benjamin N'Goran

The first 2026 Winter Founder Fundamentals session was led by Benjamin N'Goran, a bilingual entrepreneurship coach with over a decade of experience supporting founders across Canada and Africa. The session focused on how founders can translate ideas into clear, actionable business plans that support real decision-making, growth, and long-term sustainability. Drawing from years of one-on-one […]

Founder Fundamentals EP 10: Startup Risk & Insurance with Jonathan Pereira

This week’s Founder Fundamentals session unpacked one of the least glamorous, but absolutely essential, pillars of building a resilient startup: understanding risk and getting the right insurance. Led by Jonathan Pereira, Vice President of Private Equity & Mergers & Acquisitions at Gallagher, the session provided a clear, founder-friendly breakdown of what risk actually looks like […]

Founder Fundamentals EP 09: Non-Dilutive Funding 101 with Jackson Lai

This week’s Founder Fundamentals session demystified one of the most misunderstood, yet mission-critical parts of building a startup: accessing non-dilutive funding. Led by Jackson Lai, Partner at BDO and an expert with 15+ years of product development experience across biomedical devices, life sciences, IT, and consumer electronics, the session broke down what every founder needs […]

Founder Fundamentals EP 08: Customer Psychology: Why People Buy, Stay & Pay with Talitha McCloskey

This week’s Founder Fundamentals session unpacked one of the most powerful yet overlooked drivers of startup success: understanding why customers behave the way they do. The session, Customer Psychology: Why People Buy, Stay & Pay, was led by Talitha McCloskey — Senior Manager of Impact Partnerships & Government Relations at GrowClass, co-founder of RaiseHER, community […]

Founder Fundamentals EP 07: Sales & Marketing in Sync: A RevOps Playbook with Rob Manne

This week’s Founder Fundamentals session explored the vital connection between two core engines of startup growth, sales and marketing. The session, Sales & Marketing in Sync: A RevOps Playbook, was led by Rob Manne, Founder of Inflectiv, who brought decades of experience in marketing communications, sales strategy, and revenue operations to the virtual room. Through […]

Founder Fundamentals EP 06: TAX 101 with Junaid Usmani and Arif Amjad

This week’s Founder Fundamentals session took a deep dive into one of the most important yet intimidating topics for startups—taxes. The session, Tax 101 for Startups, was led by Junaid Usmani, Co-Founder & Partner at SRJ Chartered Professional Accountants, and Arif Amjad, Tax Partner at SRJ Chartered Professional Accountants, who together brought decades of financial […]