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Website Updates: SEO, Tagging and Taxonomy - December 2021

Website Updates: SEO, Tagging and Taxonomy - December 2021


These ongoing communications will provide the community news on the new module designs, templates, functionality, and opportunities available to enhance your websites and pages. These updates will continue on an ad-hoc basis as we consistently enhance and evolve our digital properties. The below updates are now available for you to use, plan your websites and enhance designs.

December Updates:

  1. SEO Update & Training - Yoast and Content Creation:
    On Dec. 9 the community was invited to a SEO best practices training session where an industry expert outlined SEO Best Practices. Included in the presentation was tips and insight into creating content that was easily identified by search engine website crawlers, with a goal to enhance our overall content discoverability. Some of the topics covers included: heading and body copy writing, page organization, image tagging and sizing, Yoast plugin updates as well as how all these work together to improve internal and external search. For the full video training, watch here: https://youtu.be/wOBdCnK5o1Q
  2. Institutional Tagging and Taxonomy Structure:
    A new tagging structure has been implemented for all York University websites including those not on the York 2020 WordPress theme. The tagging structure is aimed at helping classify and codify the types of information we present to all our key stakeholders and improve internal search experience Facilitate non-hierarchical discovery across the network of York campuses, faculties, and organizations through tags. To learn more about this and how to implement tags on your website visit this website: https://www.yorku.ca/digitalexperiencehub/tagging-and-taxonomy/