Meet the 2025 Cohort of YSpace ELLA Ascend, Powered by Desjardins

Powered by Desjardins, the YSpace ELLA Ascend program is a four-month accelerator designed to help women entrepreneurs build momentum and scale their businesses. YSpace is proud to announce the 12 startups joining this year’s cohort!

Bee Video Production has been creating branded corporate videos since 2017 for clients including the Toronto Zoo, CBC, RBC, PWC, and many others. The company stands out for its expertise in both live-action and animation while maintaining a focused specialization in video production. With a deep understanding of digital marketing, Bee Video Production chooses to dedicate its craft solely to video. Looking ahead, the company’s goals include expanding into long-form commissioned content and custom video projects.

Learn more here.

Friday Night Dinner (FND) offers a conscious choice for regeneratively sourced 100% grass-fed meat. They operate 100% online in order to provide access to kosher consumers all over Canada, delivering right to consumers doors. FND values are trust and transparency offering consumers access to know where their food comes from.

Learn more here.

Joeydolls is a Canadian toy company creating soft, huggable Asian cultural dolls that celebrate diversity and inspire pride. Each doll features authentic clothing and stories from different Asian cultures, helping children feel seen, valued, and connected. With award-winning recognition and a growing global community, Joeydolls is redefining representation in play.

Learn more here.

Mala the Brand is an eco-friendly candle company on a mission to bring back nostalgic memories through scent, without compromising on the environment. They use clean ingredients and plant a tree with every candle.

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MM Entertainment is a luxury live entertainment company curating immersive performances for high-end events, weddings, and cultural experiences worldwide.

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Modern Psych is a mission led, neuroscience informed online psychotherapy clinic. They empower high achievers feeling stuck by combining cutting edge, brain based techniques with down to earth support for anxiety, disordered eating, perfectionism and life transitions. As a teaching clinic, they mentor emerging therapists to deliver personalized, results driven care that helps clients break free and live with ease.

Learn more here.

Make your dorm feel like home with My Dorm Store — your trusted source for dorm essentials and care packages. They offer affordable, pre-designed move-in packages and curated care packages to support students throughout the year. Order online and have everything delivered directly to campus—whether it’s for move-in day or a thoughtful surprise from home. The company partners with schools to create customized packages tailored to each residence’s specific needs.

Learn more here.

Mystery Eats is Canada’s first mystery dining experience where diners only get to know where they are eating a day before the event and the menu is revealed at the table. They connects strangers who become friends at the end of the experience and it’s a platform to build connections and discover local culinary gems.

Learn more here.

Proteq Medical is a Canadian company specializing in custom surgical drapes, procedure packs, and sustainable medical packaging. Serving veterinary and human healthcare professionals, Proteq delivers tailored, high-quality solutions that improve efficiency and support greener practices. With a focus on supply chain resilience and customer-driven design, Proteq bridges innovation and care in every product.

Learn more here.

Schulz Beauty is a boutique studio in Toronto offering natural, long-lasting spray tans and curated beauty treatments such as lash lifts, brows, and makeup. Designed for modern women on the go, we deliver effortless, polished results without the stress or upkeep. Schulz Beauty was founded on the belief that self-care should be simple, elevated, and built into your routine - not reserved for special occasions.

Learn more here.

The Learning Designers is a full-service learning experience design company that helps teams bring their learning to life. They develop learning experiences that are engaging for the learner, rooted in brain science and learning theories, while also being accessible for all learners. This means that everyone can access the materials in an equitable way.

Learn more here.

Toronto Therapy Practice is a reproductive mental health hub offering therapy, therapist training, and soon-to-launch corporate workshops. They support individuals and couples through fertility, pregnancy, postpartum, and loss. With 15+ years of expertise, they provide compassionate, evidence-based care and professional education to improve mental health outcomes during life’s most complex transitions.

Learn more here.

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