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Our Brand

The York University Brand Standards provide you with the resources and assets you need to shape your communications.


Our brand is a dynamic tool we can use to demonstrate to current and prospective students, internal and external stakeholders, and the world that we are a community of changemakers, driven by passion to create positive change.

Applying the elements thoughtfully and consistently will strengthen our brand and tell the story of one, unified York.

The York University brand architecture reflects a master-brand strategy. It defines the organizational structure of and relationships between the University’s entities, including Faculties and departments, and how they relate to the larger institution.

In consultation with our community, we completed a comprehensive, multi-year brand exercise with multiple stakeholders to clearly capture what is unique about York and to identify ways to deliver on our promise to students.

Our brand is at the heart of all communications at York. With it, we can build a shared sense of identity and purpose with our key audiences. We can demonstrate that this is a leading international teaching and research university and a driving force for positive change.

This is more than a marketing exercise – we are proud to share our collaborative journey.

Simple, self-serve tools

Use these resources and assets to develop professional communications that meet your project and departmental objectives, appeal to your audiences and contribute to a strong York brand.

A community of changemakers working to create a better future

York believes that our diverse community, excellent learning and research, and commitment to collaboration allows us to address complex global challenges to create positive change in the local and global communities we serve. Our staff, students and Faculty are passionate about building a more innovative, just and sustainable world.

Tentanda via: “The way must be tried”

From writing compelling copy that reflects the brand's tone to creating consistent high-quality content within our new design system, this website will help you understand, embrace and apply York’s brand to your communications materials. It was conceived with you and your Faculty, department or area in mind, in order to engage your internal and external stakeholders in a consistent, identifiable and dynamic way. 

A consistent brand is a powerful tool for making this state of mind known to the world, as well as generating interest and conversations about what you and York University have to offer.

Tentanda via: “The way must be tried” Our motto embodies the ethos of York University – an institution built with the aim of constantly seeking innovative ways of moving forward.