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Our Brand

Welcome to our new and improved Brand Website! Based on community feedback we have updated the site to be easier to access and include all information and visuals from the Brand Standards. We have also added new toolboxes and templates to assist in the development of creative.

From writing compelling copy that reflects the brand's tone to creating consistent high-quality content within our design system, this website will help you understand, embrace and apply York’s brand to your communications materials.

A consistent brand is a powerful tool for making this state of mind known to the world, as well as generating interest and conversations about what you and York University have to offer.

Our brand is a dynamic tool we can use to demonstrate to current and prospective students, internal and external stakeholders, and the world that we are a community of changemakers, driven by passion to create positive change. With it, we can build a shared sense of identity and purpose with our key audiences.

Use these resources and assets to develop professional communications that meet your project and departmental objectives, appeal to your audiences and contribute to a strong York brand.

A community of changemakers working to create a better future

York believes that our diverse community, excellent learning and research, and commitment to collaboration allows us to address complex global challenges to create positive change in the local and global communities we serve. Our staff, students and Faculty are passionate about building a more innovative, just and sustainable world.