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Using the Brand

Our brand is the images people see and the feelings they experience when they hear about our institution. Think about your own favourite brands, and the pictures and sensations they conjure. That’s the power of branding and why it’s such a strong asset for our institution. With the full suite of resources on this brand site, you can align your efforts to help craft a distinct image of York in the hearts and minds of your stakeholders.

When used consistently, the York brand will not only be recognizable. It will conjure an awareness of our commitment to create positive change through our foundational values. Learn more below and begin leveraging the York brand today.

York Logos

Give your content the official stamp with the York University and associated logos. 

Messaging Guide

Grab your audience’s attention while leveraging the strong York brand messaging and positioning.

Colours & Palettes

Find out about our proprietary University, Faculty and sub-brand colours and usage. 

Brand standards for designers

The Brand Standards focus on the visual identity of York University's brand system for designers. 


Craft a distinct image with our versatile suite of fonts in various weights and styles.

Design System

Our proprietary design system creates continuity in all University content.


Merchandise includes a wide range of items, such as tote bags, pens, clothing, mugs and more. 

Pull Up Banners

An excellent way to execute brand and promotion in high traffic areas

Photography and Videography

Get tips and resources for selecting just the right images for your message.

Digital Experience Hub

Our proprietary website design system creates continuity in all University digital designs and content.

Social Media

Promote and integrate our brand with apps, platforms and digital media..

Advertising at York

Learn more about our Right the Future Campaign.