Telling your story on various York channels
No matter where you are promoting your content, leveraging York’s brand assets is the key to being recognizable and having a stronger impact with your message.
These communication channels – including York shuttle buses, LCD screens, branded signage, YFile and YU Link – offer unique ways to present simple yet creative content for many different audiences.
To book space, contact University Brand & Marketing
Refer to the requirements, suggestions, and image examples within the Brand Standards to help you create high quality ads and find success on the LCD platform.
LCD Screens
Promotional space for upcoming initiatives is available on York U’s network of LCD screens.
- Your ad must not include the York U logo, as it will already appear at the top of the screen.
- Incorporate an image whenever possible.
- Keep it simple: Include a maximum of three thoughts. The ads will run for 10 seconds each.
- Include a simple URL for people to get more details. Wherever possible, use the shorter "yorku.ca/" naming convention.
- Consider accessibility: Avoid small text, as viewers are typically walking by and viewing from a distance. Keep text to no more than 30% of the screen.
Shuttles
The York U shuttles are a great place to promote your message – complementary to the York community, they offer transportation services between York U and the Village (small buses), and Keele and Glendon campuses (big buses).
On average, shuttles transport approximately 500 students per day on 26 shuttles to and from Glendon. That's an average of 10,000 students per month from September to April across our campuses, providing you with a unique opportunity to reach a wide student audience.
The cost to post something inside the shuttle is free (excluding the cost of printing).
YFile
Want to reach more than 5,000 faculty and staff every week? YFile is the perfect vehicle for you to share a brief message with a strong call to action.
YFile is York University’s campus “newsletter,” reporting on institutional news, major events, research and people. (YFile’s reporters provide event coverage for major pan-University events.) Published by York University’s Communications & Public Affairs Division, YFile is distributed by email each Tuesday and Thursday (during the COVID-19 pandemic), with special issues on the first and third Friday of each month.
To learn more, visit the More about YFile page or contact yfile@yorku.ca.
YU Link
Using YU Link to share information, whether in an announcement or article, is a quick way to reach thousands of Faculty and staff. Employees visit YU Link daily to find forms, documents, news and information geared toward the internal York community. Please contact yulink@yorku.ca for more information.
Branded York U Signage
Planning an event? Whether it’s large or small, every York U event should have branded signage.
Pull-Up Banners
University Brand & Marketing will be redesigning branded pull-up banners that will be made available for use. The banners are 36" width x 79" height and are easy to assemble. Please check back soon.
Podium Sign
Having a speaker and want to add signage to your podium? The sign is mounted on foamcore for lightweight branding.
Download Full Brand Guidelines
This website provides high level brand information, tools, templates and best practices however the full brand guidelines provide detailed rules on using the brand. Need help? Contact University Brand & Marketing for support and to answer questions about developing on-brand communications.