Video is a key element in telling aour great brand story.
Using our video elements to support your content will tie it to the larger York brand and demonstrate our values.
Video that is considered to be supplemental to your primary footage and used to illustrate a point is called B-roll. A shot of people walking down the street is a classic example of B-roll that’s often used in news video. Using actual footage of the campus in your video project will help viewers recognize it as coming from York University and strengthen our visual brand.
If you are creating a video for external use or to appear on the University’s YouTube channel, your video bumper should reflect the logo standards.
Branded Faculty bumpers are available upon request. Contact University Brand & Marketing for assistance and approval of all marketing and communications materials: cpabrandmar@yorku.ca.
Our guidelines for the “lower thirds” in video content provides details pertaining to the location
of name, title and subject matter while working within the Design System.
The York watermark is optional and only to be used in paid advertisements, boosted social media, or any video that has the potential of being viewed or shared outside of York University channels (i.e. Markham Campus announcements). The watermark should appear and remain for the duration of the video. For longer videos or those with a multitude of graphics and text, it can be used intermittently at the discretion of the user, in order to minimize distractions.
