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Rethinking the Value of Choice: A Cultural Perspective on Intrinsic Motivation

Rethinking the Value of Choice: A Cultural Perspective on Intrinsic Motivation

“In 2 studies, personal choice generally enhanced motivation more for American independent selves than for Asian interdependent selves. In addition, Anglo American children showed less intrinsic motivation when choices were made for them by others than when they made their own choices, whether the others were authority figures or peers. In contrast, Asian American children proved most intrinsically motivated when choices were made for them by trusted authority figures or peers.” (p.349)

Iyengar, S. S., & Lepper, M. R. (1999). Rethinking the Value of Choice: A Cultural Perspective on Intrinsic Motivation. Journal of Personality and Social Psychology, 76(3), 349–366.

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