Cameron Norman

Adjunct Faculty Fellow, University of Toronto

Faculty Fellow

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Cameron Norman is a behavioural scientist, professional designer, evaluator, and educator whose work focuses on the interplay of evidence and action through strategic design and evaluation. His research and consulting practice has centred on human services innovation, behaviour change, and well-being.

Cameron's work during the COVID-19 pandemic included supporting public health units in Ontario to transition out from their emergency response to integrate the innovations and lessons learned into ongoing practice. He also founded the Design Loft initiative, a training program for professional evaluators on using design-driven methods for creativity and innovation. Cameron has served on the faculty of the Dalla Lana School of Public Health at the University of Toronto, as a member of the health innovation staff at the Ivey School of Business (Western University), and recently as a faculty member in the Design and Health program at OCAD University.

Dr. Norman co-developed the concept of eHealth literacy and the eHealth Literacy Scale (with Dr. Harvey Skinner) and has continued to promote the role of skills development and learning in the use of information technology for health promotion. He has published widely on health behaviour change, systems thinking, health promotion, and design.

Cameron holds a Ph.D. in Behavioural and Social Science from the University of Toronto, a Masters degree in Psychology (Wilfrid Laurier University) and Strategic Foresight and Innovation (OCAD University), and a bachelor's degree in Psychology (University of Regina). He is the founder, President and Principal of Cense Ltd., a strategic design firm, and Vice-President of Evidence Generation with Blueprint, a Toronto-based non-profit consultancy.

Research keywords:

ehealth; health promotion; evaluation; systems thinking; innovation; behavioural science; strategic design

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