Audio: Professor Alan Middleton says humor, buzz and new format keys to Old Spice guy's marketing success

Alan Middleton, professor of marketing in the Schulich School of Business, spoke to Toronto's 680 News about the success of Old Spice's youtube video campaign to rebrand their image using commercial spots featuring actor and former NFL player Isaiah Mustafa. You can listen to the spot on 680News.com (click the play button below Mustafa's photo): […]

VIDEO: Global News covers Professor Michael Riddell's Type 1 diabetes exercise study and kids' camp

Global News covered a York study that found young athletes with Type 1 diabetes may experience a marked decrease in performance as a result of their blood sugar levels in its Family Health segment July 23. The study, published in the International Journal of Pediatrics, was written by Michael Riddell, associate professor in York’s School […]

Professor Gregory Chin on TVO's "The Agenda"

On air Professor Gregory Chin, a senior fellow at the Centre for International Governance Innovation and a political scientist in York's Faculty of Liberal Arts & Professional Studies, took part in a panel discussion about China’s growing economic power in the world, on TVO’s “The Agenda” July 19.

Audio: Professor Stutchbury on how of Mexico oil spill's dangers to migrating Canadian birds this winter

Professor Bridget Stutchbury spoke about the danger posed by the oil spill in the Gulf of Mexico to migrating birds on CBC Radio’s “Metro Morning,” and other local programs across Canada, July 9. The clip is available on Metro Morning's website and runs under 5:30 minutes. Stutchbury is the Canada Research Chair in  Ecology and […]

Audio: Professor Laurence Packer speaks to Quirks & Quarks about bee research

Professor Laurence Packer, professor of biology in the Faculty of Science & Engineering, spoke to Bob McDonald, host of CBC's Quirks & Quarks on June 26 about his research on international bee populations. He is the author of Keeping the Bees: Why All Bees Are at Risk and What We Can Do to Save Them. […]

Video: Faculty of Fine Arts' Summer Institute for grad students focuses on Performance Art

The two co-founding artistic directors of the hugely influential performance collective La Pocha Nostra were artists-in-residence at York University’s fourth annual Summer Institute in Theatre Studies, which ran June 15 to 27. Guillermo Gómez-Peña, described as “among the most significant of late-20th-century performance artists" by New York City’s Village Voice, and Roberto Sifuentes, professor of performance at […]

Audio: Professor Ron Atkey on security jurisdiction at the G8 and G20 summits

Ron Atkey, lawyer and adjunct professor of national security law in York’s Osgoode Hall Law School, spoke about who has security jurisdiction at the G8 and G20 summits, on CBC Radio’s “The Current” June 22. You can listen to his interview on The Current's Website. The interview appears in the show's first part. Professor Atkey's […]

Video: Professor Ananya Mukherjee-Reed Talks to the Agenda about the G20 and emerging powers

Professor Ananya Mukherjee-Reed in the Faculty of Liberal Arts & Professional Studies' Department of Political Science took part in a panel discussion on the status and responsibilities of the leaders of G20 countries and the emerging powers of India, Brazil and China on TVO’s “The Agenda” June 22. The clip runs almost 37 minutes. You […]

Video: Professor Pablo Idahosa talks World Cup football on The Agenda

Professor Pablo Idahosa, director of the African Studies Program at York, was a guest on TVO's The Agenda June 11 to discuss the World Cup's global impact and importance beyond the stadium's walls. The segment runs 28 minutes. Pablo Idahosa is a social science professor in York’s Faculty of Liberal Arts & Professional Studies. Posted […]

Video: York to the Power of 50 leaves research legacy of new chairs, professorships, facilities and scholarships

York University’s largest fundraising campaign came to a successful conclusion yesterday with a wrap event at Glendon Manor. York to the Power of 50, which launched publicly in 2006, raised $207 million, exceeding its $200-million goal. Students, donors and other campaign supporters joined representatives from York and the York University Foundation for a celebratory fête to […]