Professor Alan Middleton: Small businesses should emphasize in-person contact over social media

Experts on entrepreneurs and marketing say there is no substitute for personal contact when launching a small business, and many successful business owners agree, wrote The Globe and Mail Dec. 8 in a story about using social media for business: While Internet technology and social media such as Twitter and Facebook allow businesses to manage […]

Audio: Professor Alan Middleton says humor, buzz and new format keys to Old Spice guy's marketing success

Alan Middleton, professor of marketing in the Schulich School of Business, spoke to Toronto's 680 News about the success of Old Spice's youtube video campaign to rebrand their image using commercial spots featuring actor and former NFL player Isaiah Mustafa. You can listen to the spot on 680News.com (click the play button below Mustafa's photo): […]

Professor Alan Middleton on BP's attempts at damage control: Play it cheap

The company responsible for what is being called the biggest ecological disaster in US history is facing a flood of criticism being spread through social media and there doesn’t appear to be any end in sight, wrote the Toronto Star June 10 in a story about efforts by the company to redirect Web traffic to […]

Marketing professor weighs in on Tiger Woods' new image

Alan Middleton, professor of marketing at the Schulich School of Business, has made several comments on Tiger Woods' recent attempts to overhaul his tarnished image as a sports icon. He spoke to the Globe and Mail about the fallen golf star's efforts on April 6. He stood stone still at the first tee of Augusta […]

Video and audio: York researchers on coffee wars, security threats, and conflict in the Congo

Alan Middleton, professor of marketing in the Schulich School of Business, appeared on BNN on March 10 to talk about Tim Hortons' and McDonald's branding struggle to own the branding market. McDonald's is giving away free coffee, while Tim Hortons' Roll Up The Rim To Win campaign is in full throttle. Which company is winning […]