Skip to main content Skip to local navigation
Home » Posts tagged 'branding'

branding

Marketing professor weighs in on Tiger Woods’ new image

Alan Middleton, professor of marketing at the Schulich School of Business, has made several comments on Tiger Woods’ recent attempts to overhaul his tarnished image as a sports icon. He spoke to the Globe and Mail about the fallen golf star’s efforts on April 6. He stood stone still at the first tee of Augusta […]