The main focus for Alejandro Zamora, a professor in Glendon’s Department of Hispanic Studies, is the study of the modern novel, including its philosophical and social issues, which he explores in his recently published book. Jugar por amor propio: Personajes lúdicos de la novela moderna (Playing for Self Esteem: Playful Characters in the Modern Novel) […]
Alan Middleton, professor of marketing in the Schulich School of Business, appeared on BNN on March 10 to talk about Tim Hortons' and McDonald's branding struggle to own the branding market. McDonald's is giving away free coffee, while Tim Hortons' Roll Up The Rim To Win campaign is in full throttle. Which company is winning […]
York University has been awarded a grant to establish a European Union Centre of Excellence(EUCE). Recognized for the excellence, breadth and depth of its European Union (EU) studies and scholarly activities, York will receive funding of $480,000 over three years to integrate the University’s existing research, teaching, outreach and networking activities on Europe and the […]
Glendon psychology Professor Evelyne Corcos, a respected member of the York University community, has died. Professor Corcos, died on Wednesday, July 8 at the Toronto Western Hospital. Right: Evelyne Corcos A lifelong educator, Professor Corcos was an inspiration to faculty and students alike and was a dynamic and imaginative researcher. In 2005, she pioneered the use […]