Founder Fundamentals - Customer Persona & Discovery
Developing a strong customer persona and utilizing that to drive your buyer journey is important. Often times, the experience of the journey is just as important as the end product or service being offered. Get a better picture of your customers and how prospects interact with your brand through the different parts of the funnel: awareness, consideration, decision, advocacy.
This workshop aims to cover the following topics:
Why do Buyer Personas matter?
How do we create and validate them?
What do Buyer Personas look like?
How do you use them?