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Next Scholars' Hub @ Home event examines how advanced style influencers are confronting gendered ageism online

Next Scholars' Hub @ Home event examines how advanced style influencers are confronting gendered ageism online

Those who enjoy hearing about the latest thought-provoking research will not want to miss the next Scholars’ Hub @ Home speaker series event that will examine how advanced style influencers are confronting gendered ageism online.

Brought to you by York University's Office of Alumni Engagement, the Scholars’ Hub @ Home speaker series features discussions on a broad range of topics, with engaging lectures from some of York’s best minds. Events are held in partnership with Vaughan Public Libraries, Markham Public Library and Aurora Public Library.

Ela Veresiu
Ela Veresiu

Students, alumni and all members of the community are invited to attend. All sessions take place at noon via Zoom.

For the Aug. 4 edition of Scholars’ Hub @ Home, Associate Professor Ela Veresiu from York's Schulich School of Business will host a discussion titled "#AdvancedStyle: Confronting gendered ageism online."

Attendees will learn how advanced style influencers (aged 50-plus) are using Instagram to fight the gendered ageism that has become rampant in North America’s fashion and beauty industries. Veresiu's presentation is based on her Social Sciences and Humanities Research Council of Canada study that was recently published in the Journal of the Association for Consumer Research.

To register for the event, visit bit.ly/3y35Cyj.

To learn more about Research & Innovation at York: follow us at @YUResearch; watch the new animated video, which profiles current research strengths and areas of opportunity, such as artificial intelligence and Indigenous futurities; and see the snapshot infographic, a glimpse of the year’s successes.