Scholars' Hub @ Home - The Rise of Cricket in Canada and the Business Opportunities it Presents

Wednesday, May 22, 2024

12 noon ET

Online Event

Speaker:  Vijay Setlur, Marketing Instructor, Schulich School of Business

Cricket has been played in Canada for over a century and a half, but has been relatively dormant for most of its existence. In the last few years, the popularity of the sport has grown to a loftier position in the North American landscape. This talk will delve into the factors contributing to the growing momentum behind cricket in North America, and specifically in Canada, and the opportunity the sport presents for fans, brands, media and others.

For more information and to register, please click here.

For more information about our speaker, Vijay Setlur, please click here.

The Scholars’ Hub @ Home events are presented in partnership with Vaughan Public Libraries, Markham Public Library, and Aurora Public Library. The Scholars' Hub @ Home series is brought to you by the Office of Alumni Engagement.  Students, alumni and all other members of the community, including York retirees, are welcome to join us. All sessions take place at 12 noon EST.