This course critically analyzes the relationship between sport, media and society. It locates the sport media industry within a historical and theoretical context and introduces students to critical issues surrounding sport, representation, ideology, consumer culture, political activism and globalization.
Below is an assignment from this course with samples of student work.
Assignment Components
Objective
Create a multimedia project about a social issue related to sport media. The final multimedia project is assessed based on (1) the level of sophistication with which it addresses a sport-related social issue and (2) the effectiveness with which it incorporates various media elements (e.g. sound, image, links, graphics).
Format
- Podcast
- Short film
- Digital activism campaign
- Marketing campaign
- Digital exhibit
- Digital archive
Student Work Samples
Vanessa IannuzziA campaign aimed at using sport-related media practices to challenge gender stereotypes.
Ilyas MonawarA podcast about using sport-related media practices to challenge racial stereotypes.
Emma DayA multimedia campaign aimed at improving media coverage of women’s sports.
Adam KenedyA campaign in support of responsible sports betting practices.
Dario BonomoA podcast about the role media practices play in normalizing sports betting.