The Riverside Business Improvement Area (BIA)

Company Bio:

The Riverside Business Improvement Area (BIA) is a vibrant not-for-profit association of local business people and property owners who work in partnership with the City to enhance their business district. Riverside, one of Toronto's first BIAs, is dynamic and active with marketing (e.g. promotions, social media), streetscape improvements (e.g.graffiti removal, murals, beautification), partnerships, and planning. Our service area spans 10 vibrant blocks along Queen Street East (Davies to Empire).

Website: riverside-to.com, Instagram: @riverside_bia, Facebook: @Riverside Neighbourhood, Twitter: @RiversideBIA

Responsibilities:

• Research, draft, and write custom content for the Riverside BIA.
• Write and create a schedule for daily social media posts and content.
• Create and implement strategies to increase social media following and website traffic.
• Assist with promotion development & outreach, research and reporting.
• Represent BIA at multi-stakeholder meetings (virtual).
• Work collaboratively with BIA businesses to market and promote the area.
• Assist with planning and execution of Outdoor Public Events.
• Assist the Executive Director with other administrative and operational duties.

Qualifications:

• Strong communication skills.
• Excellent organizational skills, time management, and detail-oriented.
• Ability to work in a team environment as well as independently.
• Understanding & experience leveraging social media platforms (Instagram, Twitter, Facebook).
• Comfort to outreach to businesses and the community (phone, email and door-to-door, in person).
• Proficiency in Word, PPT, and basic knowledge of Excel.
• Basic understanding of public relations/marketing practices and strategies.
• Event planning experience is a plus and interest in project management.
• Graphic design and video editing skills are an asset (experience with Canva).

Additional Assets:

You will have the opportunity to apply your marketing, writing, communication, and event skills on many projects. You will also at times communicate directly with our businesses and other stakeholders. We have a culture open to innovation and initiative, if you pitch a great idea, you can take the lead in making it happen. We will provide you with challenging opportunities to learn the many aspects of our business and provide hands-on experience.