Marnie and Rena Schwartz are leaping beyond the dance floor
Article by Deirdre Kelly (York University Magazine)
Photography by Horst Herget
Marnie and Rena Schwartz are a force to be reckoned with. The identical twins, who both earned double degrees (BA ’01, BEd ’01) from York University, have spent more than two decades transforming the Greater Toronto Area’s dance scene through their ViBE Dance and Fitness Studio.
Founded in 2002, ViBE is no ordinary dance school. From its inception, the Schwartz sisters envisioned a space where creativity trumped competition – a sprawling 12,000-square-foot studio in Vaughan where students of all ages could focus on self-expression rather than scorecards or trophies. “We wanted to create a place where everyone felt welcome,” says Marnie, who oversees the business side of operations. “It’s about joy, not judgment.”
That vision has resonated with thousands of students over the years. ViBE’s inclusive approach treats every dancer equally – whether they’re three years old, or an adult – and emphasizes fun over pressure. “We believe in building confidence through movement,” adds Rena, who leads the artistic side of their business.
Education has always been central to their lives. Their mother, Susan Schwartz (BA ’80), is an accomplished educator and author of teaching manuals used at York and beyond. Growing up surrounded by her passion for learning and teaching left a lasting impression on Marnie and Rena, who credit their own time at the University for shaping their approach to leadership and innovative thinking. “York taught us how to manage our time and think creatively. It really ignited our passion for lifelong learning.”...
For more, check out the full article in the Winter 2025 Edition of The York University Magazine
