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The Clean Divorce

The Clean Divorce

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The Clean Divorce

Placement Organization: The Clean Divorce
Position Title: Public Relations & Social Media Manager
Working Site’s Location: Ottawa, On

Company Bio:

We are a progressive divorce support service company that aims to revolutionize the way families and children navigate divorce & relationship breakdown. Our mission is to provide compassionate, comprehensive, and innovative solutions to help families transition through this challenging phase with minimal negative impact on their emotional well-being. We believe in fostering a positive and supportive environment, empowering individuals to build a new future with confidence and hope.

Job Description:

As the Public Relations & Social Media Manager for our divorce support service company, you will play a pivotal role in shaping our brand's narrative, increasing organic reach, and promoting our new approach to divorce support for families and children. You will be responsible for developing and executing PR strategies, managing social media channels, and engaging with our target audience to build a strong and empathetic online community.

Responsibilities:

Develop and Implement PR Strategy

  • Craft a comprehensive public relations strategy aligned with our company's mission and values. Coordinate with the marketing team to ensure consistent messaging across all channels.

Media Relations

  • Cultivate relationships with relevant media outlets, journalists, bloggers, and influencers. Secure media coverage to increase our company's visibility and thought leadership in the field of divorce support.

Content Creation

  • Create compelling and emotionally resonant content, including press releases, articles, blog posts, and social media updates. Ensure that all content adheres to the company's tone, voice, and key messaging.

Social Media Management

  • Manage all social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) to build a loyal and engaged online community. Develop and execute social media campaigns that promote our services, values, and mission.

Community Engagement

  • Respond to comments, messages, and inquiries across social media platforms promptly and professionally. Foster meaningful conversations and provide empathetic support to those in need.

Crisis Management

  • Monitor social media conversations and PR coverage to proactively address any potential issues or crises. Handle negative feedback or comments with sensitivity and transparency.

Monitor Analytics

  • Regularly analyze social media and PR metrics to measure the effectiveness of campaigns. Use data-driven insights to make improvements and adjustments as needed.

Collaborate with Partners

  • Work closely with relevant organizations, influencers, and professionals in the field of divorce support to expand our network and outreach.
    Stay Updated: Keep abreast of industry trends, social media best practices, and changes in algorithms. Use this knowledge to continuously optimize our online presence.

Qualifications:

  • Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
  • Proven experience in public relations, social media management, or a similar role.
  • Deep understanding of social media platforms, trends, and analytics.
  • Exceptional writing and communication skills with the ability to convey empathy and compassion in content creation.
  • Strong networking skills and experience in building media relationships.
  • Creative mindset with the ability to think outside the box for innovative campaigns.
  • Ability to work independently and as part of a collaborative team.

Additional Assets:

  • Empathetic and emotionally intelligent, understanding the sensitivities surrounding divorce support.
  • Passionate about making a positive impact on families and children facing divorce.
  • Join us in our mission to redefine the divorce support landscape and create a brighter future for families and children. If you are a motivated and compassionate individual with a flair for PR and social media management, we would love to hear from you. Together, let's revolutionize how we approach divorce and empower families to thrive during this challenging time.

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