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AP/ADMS 2200 3.00 Introductory Marketing

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AP/ADMS 2200 3.00

Introductory Marketing

Covers the fundamentals of marketing theory, concepts and management as applied to marketing’s strategic role in meeting customer needs, including product (goods and services), price, promotion, distribution, consumer, segmentation, positioning, ethics, research. Includes the creation of an actual marketing plan.

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