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Elective

SPRT 4080 3.0 Contemporary Issues in Sport Management

This level course will examine core societal issues and how they relate to sport management, including discrimination, sexual assault, diversity and inclusion, sport scandals, pay equity, and gambling. It will use an interdisciplinary perspective to build on the foundations in other courses that examine these issues.

SPRT 4070 3.0 Sport and Risk Management

This course provides students with an overview of legal liability and negligence in the sport industry. Students learn how to identify risks in their work, well as techniques to manage and minimize the potential for harm. These skills are needed to help minimize the likelihood of liability lawsuits.

SPRT 4060 3.0 Advanced Event and Facility Management

This course will help students develop the skills necessary to manage sporting events, including contingency planning, logistics, working with vendors, financing, ticketing and admissions, seating design and controls, sponsor and supplier agreements, risk management and insurance, marketing events and licensed merchandise, finding sponsorship, working with governmental agencies, and scheduling tournaments and matches.

SPRT 4050 3.0 Sport Ethics

This course will focus on the exploration of contemporary values, issues, and controversies associated with sport and sport management. Current issues, ethical dilemmas in the sport environment, organizational responsibility, and professional ethics will be discussed.

SPRT 4040 3.0 Sport Leadership

This course provides and in-depth study of leadership styles and their importance in the field of sport. It will focus on theories and practice of effective leadership, with a focus on the innovation and creativity in the sports sector.

SPRT 3060 3.0 E-sports

This course provides students with knowledge and skills required in the gaming industry and electronic sports (E-Sports). Students are introduced to the growth and structure of the esport industry, esport design, and management. Students will gain hands-on experience hosting esport events and develop knowledge and skills required by the sport and esport industries.

SPRT 3050 3.0 Sport Management Analytics

This course provides a review of financial, statistical, and mathematical models as they relate to sports team performance, administration, marketing, and business management. Students will work with data and models relating to sports team performance, tactics, and strategy. Students employ modeling methods in studying player and team valuation, sports media, ticket pricing, game-day events management, […]

SPRT 3040 3.0 Sales and Consumer Behaviour

The focus is on how people behave in sport settings: motivation, anger, fear, and how such emotions affect performance; how emotions can be moderated and how behaviors can be made more effective are covered. Issues related to stress, burnout and depression in sports will be addressed.

AP/SPRT 2060 3.00: Sport, Social Media and Public Relations

This course examines the application of communication theories to the sport industry. Various media are explored in detail with a focus on message development, image building and crisis management for sports through these media. Strategies for the acquisition, storage, analysis, and use of customer and supporter data will be covered. The use of social and […]

SPRT 2050 3.0 Development of Canadian Sports

Sport sociology provides tools through which to develop informed insight into the matters that are at the foundation of contemporary policies and debates about sport. This course introduces students to the uses of sociological ideas and methods in the analysis of contemporary sport issues.