Bachelor in Sport Management (BSM)
Offered exclusively at our Markham campus, this business-oriented program focuses on the managerial and organizational aspects of sport.
Learn about sport innovation and entrepreneurship alongside studies in sport leadership, sport communications and community relations, sport analytics and e-sport. You will be introduced to creativity and innovation in the world of recreational, amateur and professional sport, and develop skills and knowledge relevant to evolving sport management practices.
What you’ll learn
- Gain foundational knowledge of sport management as a profession.
- Lead sport innovation and change initiatives in recreational, amateur and professional sports.
- Draw on sport management fundamentals, including legal, economic, financial, sociological and psychological insights, to respond to industry challenges.
Hands-on Experience
- The experiential education component includes strategic management, marketing or finance and accounting projects.
- It also includes two employer and community-focused, hands-on learning opportunities.
Sample First-Year Courses
- Introduction to Sport Management
- Sport in Society
- Sports and the Legal Environment
Admission Requirements
Ontario Secondary School Diploma (OSSD) or equivalent, ENG4U, MHF4U or MDM4U, 4 additional 4U or M courses.
Possible Careers
- Professional Sports Management
- Athletic Director
- Recreational Program Administration
- Sport Entrepreneurship
Our Faculty
Dr. Sarah Zipp is the newly appointed Associate Professor and Program Coordinator for Sport Management at York University. Dr. Zipp has taught at universities in the UK, USA, Netherlands, Singapore and Japan, bringing a global perspective to York. Her work explores sport for social good, gender equality, globalization, sport policy, and social issues in sport.
She has published numerous journal articles, book chapters, reports and media articles. Dr. Zipp has served as a consultant to Nike and is currently an Advisor for the Global Observatory for Gender Equality in Sport (Switzerland). She was named the Early Career Researcher of the Year (2020) by the Journal of Sport for Development. She is also the founder of the Power to Play Period, a project on menstrual health education in sport.
Dr. Zipp earned her PhD in International Development at Erasmus University (Netherlands). As a student, she completed in basketball, athletics and team handball.
Dr. David Doorey is a professor of law who specializes in labour and employment law and labour relations. Professor Doorey has previously served as Director of Osgoode Hall Law School’s Master of Laws program in Labour and Employment Law and as Director of the School of Human Resource Management. His research has been published in leading Canadian and international law journals and cited by the Supreme Court of Canada. His leading text The Law of Work is used across Canada in universities and colleges. Professor Doorey is a Senior Research Associate at Harvard Law School’s Centre for Labor and a Just Society and has been a visiting professor at the University of Toronto, Faculty of Law and Harvard Law School. He is called to the law bars of Ontario and British Columbia and was educated at the University of Toronto (B.A., M.I.R.), London School of Economics and Political Science (LLM Labour Law) and Osgoode Hall Law School (J.D., PhD). Professor Doorey is interested in sports collective bargaining and player representation and will teach sports law courses in the Bachelor of Sports Management program.
Dr. Daniel Wigfield is an assistant professor of sport management at York University’s Markham Campus. Dr. Wigfield’s research focuses on organizational theory as it is related to the management of sport organizations and systems. To date his research focus has allowed him to lead projects with a number of Canada’s leading sport organizations (e.g., Canada Basketball, Canadian Paralympic Committee, Tennis Canada) that have enhanced their understanding of stakeholder experiences and improved organizational capacity for data-driven decision making in a several areas including: strategy development; innovation; approaches to equity, diversity, and inclusion (EDI); digital marketing; and program design. Additionally, his work has been published in a variety of sport management and industry adjacent journals including Event Management; Managing Sport and Leisure Sports; Sport, Business, Management: An International Journal; and Sports Innovation Journal. Dr. Wigfield was educated at Brock University (BSM, MA) and University of Waterloo (PhD). He will teach introduction to sport management and sport in society courses in the Bachelor of Sport Management Program.
Interested in this program?
As a future student if you fill out this form you will be entered into a draw for a chance to win 1 of 4 $50 YU Bookstore gift cards. See full contest details.
