This course provides a review of financial, statistical, and mathematical models as they relate to sports team performance, administration, marketing, and business management. Students will work with data and models relating to sports team performance, tactics, and strategy.

Students employ modeling methods in studying player and team valuation, sports media, ticket pricing, game-day events management, loyalty and sponsorship program development, and customer relationship management. Issues around data acquisition, analysis. protection, and usage as well as privacy will also be covered.