AP/SPRT 2010 3.0 Sport Marketing

This course introduces students to marketing concepts and theories. The course specifically focuses on  theories and methods sport marketers can utilize to build relationships with consumers in sport industry. Topics include sport consumer behavior, market analysis, situational analysis, marketing plan processes, promotional activities, advertising, and corporate sponsorship. Students should leave this course  knowing how to develop an integrated marketing plan. […]

AP/SPRT 4010 3.0 Sport Management Internship II

This course is designed to provide sport management students with practical work experience in a sport business setting. This supervised internship builds upon Internship I to provide the student with additional exposure to the sport industry. Written assignments are required components of the internship experience.