The goal of this course is to apply basic economic tools to specific questions and problems in the sports industries. These tools include supply and demand analysis, basic game theory, wage determination in competitive and monopsonistic models, theories of the firm, models of imperfect competition, and probability.
An integrated approach to sport management using case studies and experiential exercises. A strategic approach to all aspects of sports management. This course will include an experiential project where students integrate relevant key aspects of the course in a holistic manner.
This course is designed to provide sport management students with practical work experience in a sport management environment.
This course is an introduction to sport entrepreneurship principles, including product development, sales and distribution, social media, fundraising, valuation, and exit strategies.
This course examines financial and accounting considerations relative to Sport Management, including: budgeting, fundraising, financial statements and accounting, and the economic impact of sport events. Emphasis will be placed on hands-on learning and practical finance and accounting skills for sports professionals.
This course is designed to introduce students to facility design and management in the sport industry. The course will discuss theories and concepts utilized in the planning, construction, and management of new and existing sport facilities as well as guidelines for evaluating the sustainability and life cycle of existing facilities. Prerequisite: AP/SPRT 1010 3.00. Course credit exclusions: […]
This course builds on Introduction to Sport Management and provides students with a more in-depth discussion of the principles of management applicable to the administration of sport organizations and innovations, including planning, controlling, organizing, staffing, and directing of the various activities necessary for organizational effectiveness. Students will also discuss the breadth of career opportunities within […]
This course introduces students to marketing concepts and theories. The course specifically focuses on theories and methods sport marketers can utilize to build relationships with consumers in sport industry. Topics include sport consumer behavior, market analysis, situational analysis, marketing plan processes, promotional activities, advertising, and corporate sponsorship. Students should leave this course knowing how to develop an integrated marketing plan. […]
This course is designed to provide sport management students with practical work experience in a sport business setting. This supervised internship builds upon Internship I to provide the student with additional exposure to the sport industry. Written assignments are required components of the internship experience.