The focus is on how people behave in sport settings: motivation, anger, fear, and how such emotions affect performance; how emotions can be moderated and how behaviors can be made more effective are covered. Issues related to stress, burnout and depression in sports will be addressed.
This course is designed to provide sport management students with practical work experience in a sport management environment.
This course is an introduction to sport entrepreneurship principles, including product development, sales and distribution, social media, fundraising, valuation, and exit strategies.
This course examines financial and accounting considerations relative to Sport Management, including: budgeting, fundraising, financial statements and accounting, and the economic impact of sport events. Emphasis will be placed on hands-on learning and practical finance and accounting skills for sports professionals.
This course examines the application of communication theories to the sport industry. Various media are explored in detail with a focus on message development, image building and crisis management for sports through these media. Strategies for the acquisition, storage, analysis, and use of customer and supporter data will be covered. The use of social and […]
Sport sociology provides tools through which to develop informed insight into the matters that are at the foundation of contemporary policies and debates about sport. This course introduces students to the uses of sociological ideas and methods in the analysis of contemporary sport issues.
This course is an examination of the integration of management theory with sport governance and policy development practice. The course provides students with an understanding of the authority, organizational structures, and function of the major governing bodies in the various segments of professional and amateur sport organizations at the local, national, and global levels. The […]
This course is designed to introduce students to facility design and management in the sport industry. The course will discuss theories and concepts utilized in the planning, construction, and management of new and existing sport facilities as well as guidelines for evaluating the sustainability and life cycle of existing facilities. Prerequisite: AP/SPRT 1010 3.00. Course credit exclusions: […]
This course builds on Introduction to Sport Management and provides students with a more in-depth discussion of the principles of management applicable to the administration of sport organizations and innovations, including planning, controlling, organizing, staffing, and directing of the various activities necessary for organizational effectiveness. Students will also discuss the breadth of career opportunities within […]
This course introduces students to marketing concepts and theories. The course specifically focuses on theories and methods sport marketers can utilize to build relationships with consumers in sport industry. Topics include sport consumer behavior, market analysis, situational analysis, marketing plan processes, promotional activities, advertising, and corporate sponsorship. Students should leave this course knowing how to develop an integrated marketing plan. […]