Hana Zalzal knows what it takes to become a major player in one of the most impenetrable markets in the world. She’s been there and done that with her cosmetics company Cargo.

Zalzal’s decision to train in both engineering and business may be the magic ingredients behind her success. Through innovation and true marketing savvy, she transformed the tiny business she started shortly after graduating from the Schulich School of Business into a multimillion-dollar company. Her products have become makeup-bag staples touted by Hollywood royalties.