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Marketing

Gain practical knowledge in product management, advertising and communications, market research and consumer behaviour – choose Marketing as the focus of your BCom Specialized Honours degree. This discipline is creative, strategic, analytical and technological; if this peaks your interest, marketing is the place for you.

You’ll learn from a tight-knit faculty that’s a mix of industry experts and active researchers who hold degrees from multiple countries and have teaching interests and research that are just as broad and varied.

You’ll sharpen your marketing knowledge through a wide range of courses, including introductory marketing and fundamentals. We teach all areas of marketing and offer the largest selection of marketing electives in any business school in the country.

In addition to internships, you can enhance your classroom studies with hands-on learning, working on real-life projects with companies and non-for-profit organizations, and participating in national case competitions.

Alternative Marketing Degree Options

Minor Option

Gain new insights and open totally new career paths by blending your major with a Minor in Marketing. The 30-credit program is housed in the School of Administrative Studies and open to all York students in an approved non-business Honours program.

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Certificate Option

A collection of ten cross-disciplinary courses that span the entire field of marketing, the Marketing Certificate is suitable for students enrolled in BCom specializations outside of marketing as well as other non-business degree programs.

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Graduate Programs

The marketing area is involved with two graduate programs: Graduate Diploma in Management and Master of Science in Management Practice. Both options include a focus on marketing.

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Jacky Li

BCom, Marketing ’14

"My York degree was the foundation to brand marketing and provided me with the skills I need to succeed in my role. The frameworks and theories are directly used in my day-to-day."

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Career Options

  • Experiential Marketing and Promotions
  • Marketing Coordinator
  • Sales
  • Public Relations
  • Social Media Community Manager
  • Marketing Analytics Analyst
  • Market Research
  • Brand Manager
  • Product Manager Market Research
  • Analyst Marketing Coordinator Social
  • Media Specialist Advertising Executive
  • Project Coordinator Sales Manager
  • Customer Relationship Manager
  • Communications Coordinator Digital
  • Marketing Officer
  • Global marketing manager
  • Non-for-profit marketer