I was reading this hilarious article by Ian Bogost, about gamification and bringing games into real life issues, and since we just finished reading the Reality is Broken I thought it might be interesting to share this with you. Ian Bogost has a great blog as well. He writes on game and game theory. Also writes about object oriented ontology in relation to games and digital media. You can follow him at http://www.bogost.com/
IAN BOGOST – Ian Bogost is a researcher, designer, and critic who focuses on videogames. He’s a professor at Georgia Tech and a founding partner of Persuasive Games, a videogame studio.
‘Gamification Is Bullshit’By Ian Bogost
In his short treatise On Bullshit, the moral philosopher Harry Frankfurt gives us a useful theory of bullshit. We normally think of bullshit as a synonym–albeit a somewhat vulgar one–for lies or deceit. But Frankfurt argues that bullshit has nothing to do with truth.
Rather, bullshit is used to conceal, to impress or to coerce. Unlike liars, bullshitters have no use for the truth. All that matters to them is hiding their ignorance or bringing about their own benefit.
Gamification is bullshit.
I’m not being flip or glib or provocative. I’m speaking philosophically.
More specifically, gamification is marketing bullshit, invented by consultants as a means to capture the wild, coveted beast that is videogames and to domesticate it for use in the grey, hopeless wasteland of big business, where bullshit already reigns anyway.