The Rose book, the Art of Immersion, and to some degree, Building Imaginary Worlds were very different from what I assumed they would be about. I had assumed that The Art of Immersion would be much more about immersive technological experiences, such as 3D cinema, and immersion goggles, so I was quite surprised with how [...]
This text (The Art of Immersion) has many insightful thoughts on the changing mediascape that exists today. In an attempt to understand and question the information within this text I have decided to highlight and discuss some of the entries that captured my attention in this regard.
“…our roles have shifted and expanded. The role of [...]
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Wondering if we can get this software for the class!
Rose discusses quite a few projects – some successes, but mostly failures in my opinion. When considering participation in transmedia marketing games for film such as the stalled AI, King Kong, or Avatar – these games seem cursory and undermine [...]
Rose’s main thesis is that mass media in the 20th century taught audiences that their only role in culture was to consume but that is changing with the rise of the internet. Audiences are now not only allowed, but in some ways required to join in, helping to create the story and blurring the boundaries [...]
Building Imaginary Worlds: Religion and Mythology
Lev Manovich writes that “the new media object consists of one or more interfaces to a database of multimedia material…” and that “this formulation places the opposition between the database and the narrative in a new light, thus redefining our concept of narrative. The “user” of a narrative is traversing [...]
What if we don’t want immersion at all? Janet Murray argued in 1997 that the ideal digital text was a Holonovel, Dixon Hill in Star Trek: TNG. Complete immersion, where reality and fantasy mingle. And, in theory, that sounds jolly good. But, who really would put in the effort that those Holonovels entail? In order [...]
With all this talk of participatory media, I can’t help but think of how much these changes are directly influenced by the spectacles of older American exploitation cinema. Two titles immediately came to mind during the lecture and reading of Frank Rose’s book: Mr Sardonicus and Million Dollar Mystery. Of course, it would be entirely [...]
Wolf’s discussion of world building is especially relevant when considering “big budget” media franchises today. Sibohan’s remarks regarding the majority of innovation and experimentation coming out of marketing based on larger budgets. Franchises like the Matrix (discussed by Jenkins) have been instrumental in developing models of transmedia, and companies like Marvel employing similar strategies in [...]
I really enjoyed Building Imaginary Worlds. I see a lot of connection to my own work, and have pondered many of the questions he raises, but I was unaware that there was a field of scholarship devoted to analyzing the desire to build and enter imaginary worlds. In animation there is no existing world, you [...]