addictive tv – remix culture
www.addictive.com
Fusing electronic music and the moving image, Mixmasters brings together some of the most innovative DJs, VJs, audiovisual artists, music producers and motion graphics artists from around the world to create a stunning collection of audiovisual mixes.
AUDIOVISUALIZE
Although working in an area with a rich but relatively little-known history, today’s audiovisual artists perhaps owe as much to the VJs and music producers who’ve emerged from 90’s electronic music culture, as some of the most influential 20th Century experimental film makers like Norman McClaren, Len Lye, Jordan Belson and notably Oskar Fischinger, who began laying the foundations of this fusion genre, based on a synthesis of motion, colour and sound, over half a century ago.
Now, using contemporary techniques such as sampling, remixing and digital manipulation alongside traditional film, video and music production methods, modern audiovisualizers are able to push creative boundaries ever further. Music and image play an equal, complimentary and indeed synergistic role in this arena with modern software allowing a much closer and more specific integration than was ever possible previously.
Whether it’s finding new ways of visualizing music, or expressing images sonically, the goal is the same now as it ever was; to produce something that can be watched in much the same way as we listen to music. Again and again.